Masterclass: How to build shareholder value and maximise exit prices


As most business owners have never sold before, it’s wise to get as much professional advice and information as possible in the early stages. In this free Business Masterclass we will demonstrate the ways that business owners can add strategic value during the pre-sale period.

More informal than a traditional seminar, with less time spent talking about the theoretical aspects of selling a business, our speakers present the facts about selling a business in a down-to-earth way, using real-life examples to explain the value raising steps that can be taken in advance of a sale.

They will also be available to answer any specific questions during coffee breaks and at the end of the event.

The event is completely confidential with no company details on badges or registration lists. There is no “hard sell” and attendance is totally without further obligation.


1st October 2015

16 Great Queen Street, London WC2B 5DG

Registration and Refreshments from 08.30 – 09.00

Masterclass begins at 09.00 and ends at 12.00



You can reserve your place by calling Amanda Gale on 0118 402 6892, emailing or completing the online booking form.





Rob’s considerable experience in the Financial and M&A Sector, gained over 30 years at senior level in both corporate and private organisations, makes him an experienced, astute businessman – exactly the characteristics his clients need when selling their companies.

He is also a business author and has shared the secrets of selling a business in his book, The 11 Commandments and 7 Cardinal Sins of Selling a Business.

His expertise spans a range of sectors; in financial services they include Corporate Finance, Wealth Management, Banking and Insurance. In the Business-to-Business arena, his skills include Management Consultancy, Sales and Marketing.

For the past 11 years he has worked exclusively in Mergers and Acquisitions, where he has been responsible for 320 successful deals worth in excess of £2bn in transaction values. His unique blend of skills and experience enables him to help SME business owners achieve the maximum value when selling their companies.



IAN BRENT, PARTNER, FLADGATE LLP. Ian is a partner in the corporate department and has 25 years of experience specialising in private company mergers & acquisitions.

He has a particular focus on the recruitment and media sector.

Fladgate has provided its entrepreneurial client base with outstanding legal advice for over 250 years.

It has specialists in corporate, real estate, litigation, tax and family law.



MARK NORDEN, NORDENS ACCOUNTANTS. Mark first established his practice in 1993, having previously worked for Ernst and Young.

He enjoys spending time with clients – some of whom have been with him right from the start, and one of his greatest strengths is his empathy with them. They can confirm that he remains true to his values of honesty and transparency regardless of the situation, and he will extol the virtues of any service he believes represents genuine value to his clients.

As a member of the Association of Strategic Business Planners, Mark is proud of what the company has achieved to date, but recognises that there is still a long journey ahead… His number one goal: “To ensure perfection – we are constantly working towards that!”


james monjackJAMES MONJACK, ACCOUNT DIRECTOR, EVOLUTION CBS LTD. James has more than 20 years’ business management and consultancy experience in high growth organisations.

An inspirational leader and an enthusiastic motivator, he has worked with hundreds of SME companies. He has a vast knowledge of Mergers & Acquisitions. A skilled deal maker, specialising in leading critical, in-depth negotiations and manipulating complex deal structures, he has led dozens of successful business sales, ranging from £500k to £20m.

James’s ability to analyse situations quickly and accurately enables him to add real value to business owners planning their exit strategies.


Philip de LislePHILIP DE LISLE, ASSOCIATE DIRECTOR, EVOLUTION CBS LTD. Philip is an experienced CEO and Chair who has acquired 11 businesses and sold 7. An author, mentor and facilitator, Philip has gained his extensive executive skills through years of entrepreneurial ventures.

His clients include the Dean of an internationally renowned business school, the Finance Director of a FTSE 250 company, a Partner in a leading London Solicitors, senior personnel from banks and retailers and many Directors of private companies.

Having spent 30 years building and directing multiple companies in a range of industries, he helps CEO’s and Senior Management, ensuring they deliver significant business growth and profitable returns and delivering a massive ROI for his clients and their companies.

Philip is also a professional speaker on business matters, speaking in particular about company exits.


Steve BarrySTEVE BARRY, ASSOCIATE DIRECTOR, EVOLUTION CBS LTD. With approaching 30 years’ proven success as a transformational business leader, Steve can evidence outstanding expertise in leading from the front to deliver business transformation, turnaround, post-acquisition integration and structured growth. His unique combination of leadership, passion, enthusiasm and energy has consistently been characterised and described as both “transformational” & “inspirational” in equal measure.

He therefore brings with him a wealth of expertise and experience in terms of what works – and what doesn’t – in building vibrant and successful organisations and has worked extensively with UK SMB, mid-corporate and Public Sectors organisations.
This, in conjunction with more years than he’ll ever want to admit working at the highest possible level in sales, distribution, business development, executive coaching, capability development and mentoring enables him to bring unrivalled experience to businesses in need of organisational development and growth.


Preparing a Business for Sale

Early tax planning to minimise tax liability on exit
Business valuations and how some professional valuations can seriously under-value a business
The difference between price and value
How to calculate sale price – and how not to!
How to identify the right and wrong times to sell
The different deal structures and their financial implications
The different types of acquirer
How a buyer would assess a potential acquisition
The importance of succession planning
Reducing dependence – in customer base, supplier base and in key staff
How “hidden assets” improve offer prices

Selling a business

Finding the right buyers – home and overseas
The importance of creating competitive tension
Proactively marketing a business
What and when to tell employees
Demonstrating future potential not just past performance
Turning weaknesses into opportunities
Why a seller should never give a price
Creating and maintaining urgency with potential buyers
Handling negotiation meetings
Due Diligence – the different types and what’s involved
The importance of experienced specialist advisers
Preparing for life after-sale and avoiding “Sellers Remorse”



““Would just like to say thank you for an inspiring event. I very rarely come to these type of events as quite honestly they are full of people only interested in pushing their own agendas, yours however felt genuine. Thank you. ”

“Made me realise the things I have to ponder before making my next move”

“I have been to a few seminars, but your Masterclass is the best event I have been to, by far.”

“You guys know your material; very impressive”

“I was blown away by your Masterclass”

“I came to get some ideas of how to add value and you certainly helped me…… you know what you’re talking about”.

“The format and pace were spot-on (for time-poor entrepreneurs). It seems just right”.

“One of the most enjoyable events I have attended recently.”

Request your free copy!

The 11 Commandments and 7 Cardinal Sins of Selling a Business: A pragmatic guide to achieving a premium price for your business.

Complete the form and we'll be in touch before sending you your free copy of Rob Goddard's book.

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