Is it a buyer’s market?

Not a buyers marketRob Goddard
Evolution Complete Business Sales

It doesn’t need to be, and our experience is quite the opposite, if you follow the following 6 steps;

  1. Prepare your company before marketing it for sale.
  2. Speak with at least 6 buyers in order to generate several offers.  You should have at least 3 offers on the table to create a competitive environment.
  3. Never give a price, invite the buyer make an indicative offer of what your business is worth to them.
  4. Provide commercial arguments as to why a buyer should pay more for your business.
  5. Commercialise your “intangible assets”
  6. Understand specifically what differentiates your business from the competition.  Everyone says, “great service” – what does “great service” mean?  E.g. high repeat buyer rate, dozens of written testimonials, or regular client service surveys?
Evolution run regular business owner Masterclasses, providing practical workshops to help you maximise the value of your business sale price.  If you would like to find our more and register please click on http://

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