When it comes to selling your business, one of the most important questions you need to answer is: Who’s going to buy it?

Many owners skip this step. They focus on internal performance, but don’t think about the profile, motivations, or expectations of their future acquirer. That’s a mistake—and one that can cost you time, value, and momentum.

That’s why the EVOLVE programme includes a core component: the Ideal Buyer Avatar.

This strategic tool helps you:

• Understand the types of acquirers who are most likely to be interested in your business
• Identify buyer motivations (e.g. scale, market entry, synergies)
• Align your business messaging, structure, and positioning to attract them

Whether your ideal buyer is a trade competitor, a Private Equity firm, or an international player, having clarity on who they are shapes everything from how you present your business to how you time your sale.

When you know your buyer: ✅ You craft a more compelling pitch ✅ You reduce time wasted on mismatched interest ✅ You create conditions for stronger offers.

A successful sale doesn’t start with “what do I want?” It starts with “what will my ideal buyer value most?”

Let us help you find the answer.

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If you would like a no-obligation consultation on the sale of your business or would like to discuss our Business Valuation Service, click here.

As a long-established premium provider of business sale advisory services to UK businesses, EvolutionCBS offers business owners a complimentary and confidential discussion on how their specific objectives could be met and provides them with pragmatic, practical advice on how to begin preparing both themselves and their businesses for future sale or investment.

EvolutionCBS works with owners of UK businesses in any sector, finding buyers from around the world through highly targeted research and supporting clients with dedicated Director-led teams, at every stage of their journey to a successful sale or investment.

If you are an owner or shareholder of a business and would like a no-obligation consultation on the sale of all or part of your business, please email: info@evolutioncbs.co.uk   or contact us on Tel: 0118 959 8224.