Teaching Art
Sale to PHD Equity Partners
Teaching Art Limited was established in 1986 and grew to a £6 million company yet for its core client base of artists, aspiring and experienced alike, the name Teaching Art Limited probably won’t mean much. But mention The Society for All Artists (or The SAA), the international membership organisation owned by Teaching Art, and they are very likely to have heard of it or be a member.
The SAA was founded in 1992 and has a thriving, engaged membership of c.43,000. It is Teaching Art’s key market channel through which it provides artists materials, multi-format instructional materials, art classes and events.
Along with the SAA, the company sold its 20,000 + range of products through its subsidiaries Artifolk and Artcoe. It also serves major retailing groups, including Amazon (one of only a small number of businesses within the sector successfully operating within the stringent service requirements of Amazon Prime), Hobbycraft and eBay.