The value of creating competition to maximise value
Our client, Canby Limited, was established in 2002 as a carbon neutral company with a truly ethical ethos in all areas of business.
Canby became a leading supplier of premium quality, environmentally friendly, jute bags and cotton bags to business customers.
Its products are manufactured from natural fibres, sourced from ethically certified factories.
They have a highly varied client base that includes prestigious brands such as the Eden Project, Fortnum & Mason, The Victoria & Albert Museum, The National Gallery and English Heritage.
The transaction
Following our initial engagement, we took the company to market in February. Our marketing plan involved identifying potential purchasers and then carrying out a synergistic profiling exercise that resulted in the 58 companies that formed our Calling List.
Our Business Development Manager, Karen Stead, made nearly 900 calls to these companies over a two month calling period.
This highly proactive marketing approach generated meetings with 6 companies and we received 3 indicative offers for our client’s business. The spread of offers, from lowest to highest was over 250%.
